News12.19.11 – MARTIN LINDSTROM AND CHATTHREADS FEATURED ON FASTCOMPANY

Martin Lindstrom, advisor to Fortune 100 companies and author of 5 best sellers, talks on FastCompany.com about his new book, Brandwashed, and ChatThreads. Through Lindstrom’s experiment using friends, neighbors and ChatThreads BrandEncounter, he discovers that certain people hold more trust than others. Read more on Lindstrom and his unusual findings of brands, people and word of mouth! 

11.17.11 – WE'RE SPEAKING AT THE 2011 WOMMA SUMMIT

We are presenting two papers at the 2011 WOMMA Summit in Las Vegas. The first is the Annual State of WOM Research Address 2011 given by ChatThreads' founder and Chief Research Officer, Dr. Walter Carl. The second presentation is a case study, Socializing WOM Measurement throughout the Organization, with our client Bing. Both presentations can be found by clicking the links above. Hope to see you at WOMMA!

 

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CHATTHREADS BRANDENCOUNTER: REAL-TIME CROSS-CHANNEL MEDIA MIX IMPACT

How do consumers come into contact with my brand, and how do these encounters impact purchase behavior? Our BrandEncounter solution offers continuous real-time performance data on ANY channel that drives purchase behavior for your brand.

 

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BrandEncounter gathers data directly from consumers when they come into contact with your brand, immediately at the point of encounter across any channel including offline, online, word of mouth or social media. We help you understand how, when and where consumers notice your brand in their day-to-day lives in real-time, and how these encounters impact purchase behavior.

 

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Clients

We work with leading brands and their marketing partners in a range of industries including CPG, Retail, Health, Food & Beverage, Consumer Electronics and Pharmaceutical industries.

 

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